Madrid Ventures
The methodology, in public

Access to investors is not bought. It is earned with data.

The FounderSeal (FS) is the seal that certifies your startup with data: a 0-100 score the platform calculates on its own, with public rules and verifiable data. On clearing the bar of 60, your project enters the dealflow the network’s investors receive. No committees, nobody’s recommendation, and no paying to appear. Here is the complete rubric.

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60
The bar, the same for everyone
40
Ceiling without audited evidence
0%
Commission on your round
1
Projects above the bar today

Why a computed seal and not somebody’s judgement

🤖

Immune to polish

It is calculated from the project’s data, not from how well its founder sells on a call. Anything self-declared reaches 40; the other 60 demand evidence verified by a person.

📉

Consistency decays on its own

Every week with the Cockpit up to date adds; every week stalled subtracts. A project that gets abandoned leaves the dealflow without anyone having to throw it out.

⚖️

The same rules for everyone

They are written on this page and applied by code. No waiting list, no contacts, no exceptions for friends.

The complete rubric: 100 points

  1. 1
    Fundamentals — 20 points
    The 10 project fields (1 point each: problem, solution, business model, team, traction, use of funds, logo and image…), a linked demo or video (5) and the financial Cockpit initialised (5). A half-finished project cannot be assessed seriously, not by an AI and not by an investor. It is the first thing you complete — and the block that weighs least.
  2. 2
    Consistency — 20 points
    2 points for each week with your cash figures saved in the Cockpit, counting the last 10 weeks. A living project is run with numbers every week. It decays on its own and without cliffs: each week you do not update costs just −2, and it recovers when you come back.
  3. 3
    Verified evidence — 60 points
    A ladder of 10 rungs with evidence audited by the MV team — from your first 10 users to your first investment. Every rung starts pending and only counts once verified. It is the part that cannot be faked: it demands proof, a person reviews it, and it is revoked if it turns out to be false. Without it, the bar is never cleared.
  4. 4
    The ladder, rung by rung
    The 10 rungs and their points: demo in production (+6) · first 10 users (+4) · first traction (+6) · traction that scales (+6) · first euro invoiced (+4) · recurring revenue (+6) · verified customer from the market (+6) · public funding granted (+6) · company incorporated (+6) · first mv investment (+10). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.

Frequently asked questions

What is the FounderSeal?

A 0-100 score every project on Madrid Ventures receives, calculated automatically by the platform from verifiable data. It has three blocks: fundamentals (20 points: the 10 project fields, the linked demo and the Cockpit initialised), consistency (20 points: 2 for each week with your cash figures up to date) and verified evidence (60 points: a ladder of 10 rungs audited with proof). On clearing 60 points, the project enters the dealflow the network’s investors receive — and since anything you can declare yourself tops out at 40, clearing the bar always requires audited evidence.

Can you pay for a higher FounderSeal?

No. The FounderSeal is calculated from the project’s data, not from anyone’s promises or from the plan they pay for. The Fundador Pro membership unlocks tools — claiming evidence rungs, the Simulator, the public funding map — but it does not add a single point by itself. Nobody pays to appear in the dealflow: they earn it by building.

Why does a project’s FounderSeal go down?

Because consistency expires on purpose: only weeks with your cash figures up to date within the last 10 count, so each week without updating the Cockpit is 2 points less — with no cliffs, and reversible by getting back into the routine. It is what guarantees investors they never see zombie projects. Verified evidence, by contrast, does not expire: what has been proven stays proven.

Who decides whether a rung is valid?

Every rung on the ladder demands evidence anyone can check: the URL of a working demo, a link to metrics, the company’s registration number in the commercial registry, the reference of an investment agreement. When you claim it, it sits pending and a person on the MV team verifies it before it adds a single point. False evidence voids the rung, its points, and can mean the account is closed.

Is the FounderSeal an investment recommendation?

No. It is an objective first filter that saves time, not advice. Madrid Ventures is not a crowdfunding platform nor an investment services firm: it does not hold funds, does not intermediate and does not recommend. The analysis and the decision are always the investor’s.

What happens if my project does not reach 60 points?

You still have the whole platform to get there: the breakdown tells you exactly what you are missing in each block, and your Route gives you one single next step at a time. The bar is not a door that closes, it is a thermometer — and it recalculates itself the moment you improve something.

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Madrid Ventures is not a crowdfunding platform nor an investment services firm. It does not hold funds, does not intermediate in transactions and does not provide financial advice. The FounderSeal is an informational filtering tool and under no circumstances an investment recommendation.