Madrid Ventures
The methodology, in public

Access to investors is not bought. It is earned with data.

The FounderSeal (FS) is the seal that certifies your startup with data: a 0-100 score the platform calculates on its own, with public rules and verifiable data. At 40 points your project enters the dealflow the network’s investors receive as 🌱 Seed, and at 60 it moves up to 📈 Growth, the tier only reached with audited evidence. No committees, nobody’s recommendation, and no paying to appear. Here is the complete rubric.

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40
You enter the dealflow (Seed)
60
The evidence bar (Growth)
0%
Commission on your round
1
Projects in the Growth tier today

Why a computed seal and not somebody’s judgement

🤖

Immune to polish

It is calculated from the project’s data, not from how well its founder sells on a call. Anything self-declared reaches 40 — the Seed tier — and from there on every point demands audited evidence.

📉

Consistency decays on its own

Every week with the Cockpit up to date adds; every week stalled subtracts. A project that gets abandoned leaves the dealflow without anyone having to throw it out.

⚖️

The same rules for everyone

They are written on this page and applied by code. No waiting list, no contacts, no exceptions for friends.

The complete rubric: 100 points

  1. 1
    Fundamentals — 20 points
    The 10 project fields (1 point each: problem, solution, business model, team, traction, use of funds, logo and image…), a linked demo or video (5) and the financial Cockpit initialised (5). A half-finished project cannot be assessed seriously, not by an AI and not by an investor. It is the first thing you complete — and the block that weighs least.
  2. 2
    Consistency — 20 points
    2 points for each week with your cash figures saved in the Cockpit, counting the last 10 weeks. A living project is run with numbers every week. It decays on its own and without cliffs: each week you do not update costs just −2, and it recovers when you come back.
  3. 3
    Verified evidence — 60 points
    A ladder of 100 rungs with audited evidence — from your first demo to your first investment, through pilots, external validations and patents. They add up to 629 points and the block caps at 60: there are several routes to the same points, so a B2B with a single customer or an R&D company with no revenue can reach them too. They are grouped into families — there is a product, someone uses it, someone pays, technical validation, regulatory validation… — and each family adds up to a cap, so getting to the top requires proof of several kinds rather than a hundred proofs of the same one. Every rung starts pending and only counts once verified. It is the part that cannot be faked: it demands proof, every rung is audited (if there are doubts, the founder fixes the evidence and it is audited again; anything suspicious is checked by a person), and it is revoked if it turns out to be false. Without it, the bar is never cleared.
  4. 4
    The 10 families of proof, and why each one has a cap
    The 100 rungs are split into 10 families, and each family adds up to a cap. That is what stops anyone filling the 60 points by piling up easy rungs of the same kind: you need proof from several different families. The caps are There is a product 12, Someone uses it 24, Someone pays 16, The money repeats 14, It grows on its own 10, Technical validation 16, Regulatory validation 16, Company and team 12, Outside money 16, Hard to copy 10.
  5. 5
    🚀 There is a product — up to 12 points
    demo in production (+6), working physical prototype (+4), closed beta with outside testers (+4), app live in a store (+4), ninety days in production (+4), public repository with a pulse (+4), official integration with a platform (+6), public, documented api (+4), certified technology readiness level (+6), accessibility audited (+4). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  6. 6
    👥 Someone uses it — up to 24 points
    pilot with an organisation (+6), first real users (+4), first traction (+6), traction that scales (+6), paid pilot (+8), a thousand active users (+6), ten thousand active users (+8), sustained daily use (+6), thirty-day retention (+6), satisfaction measured, and good (+4), marketplace with liquidity (+8), in daily use inside an institution (+6), your own community of a thousand (+4), five hundred waiting (+4). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  7. 7
    💶 Someone pays — up to 16 points
    first euro invoiced (+4), verified customer from the market (+6), three paying customers (+6), ten paying customers (+8), first annual contract (+6), contract of €50,000 or more (+8), contract with a public body (+8), first customer outside spain (+6), distribution agreement (+6), one hundred thousand euros transacted (+8), gross margin above 60% (+6). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  8. 8
    🔁 The money repeats — up to 14 points
    revenue that repeats (+6), five thousand a month, recurring (+6), twenty thousand a month, recurring (+8), one hundred thousand a year, recurring (+10), churn under control (+6), a customer has renewed (+8), customers spend more over time (+8), customers who buy again (+4), one hundred paying subscribers (+4), a customer is worth three times what they cost (+8). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  9. 9
    📣 It grows on its own — up to 10 points
    acquisition cost paid back within a year (+6), a channel that brings customers for free (+6), users bring users (+6), a thousand monthly visits from search (+4), coverage in a national outlet (+4), award from an industry jury (+4), accepted into an accelerator (+6), partnership with a distributor (+8), speaking slot at an industry event (+4), a customer tells what you solved for them (+6). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  10. 10
    🔬 Technical validation — up to 16 points
    independent validation (+6), peer-reviewed publication (+8), result in a public benchmark (+6), security audit passed (+6), iso certification (+8), clinical trial with results (+10), field trial with results (+6), validated by a technology centre (+6), product certification (+6), environmental impact verified (+6). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  11. 11
    🏛️ Regulatory validation — up to 16 points
    public funding granted (+6), enisa loan granted (+8), cdti funding granted (+8), eic funding granted (+10), admitted to a regulatory sandbox (+8), licence from a regulator (+10), medical ce marking or equivalent authorisation (+10), official technical homologation (+6), data protection in order and documented (+4), innovative sme seal (+4). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  12. 12
    🏢 Company and team — up to 12 points
    company incorporated (+6), shareholders agreement signed (+6), first employee hired (+6), a team of five (+6), technical co-founder on board (+6), advisory board in place (+4), annual accounts filed (+4), accounts audited (+6), founders full time (+4), subsidiary or branch abroad (+8). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  13. 13
    💼 Outside money — up to 16 points
    first mv investment (+10), friends and family round closed (+4), business angel investment (+8), seed round closed (+10), an institutional fund on the cap table (+10), venture debt granted (+8), crowdfunding campaign successfully closed (+6), revenue-based financing (+6), term sheet signed (+6), valuation above one million (+8). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.
  14. 14
    🛡️ Hard to copy — up to 10 points
    patent or utility model (+4), patent granted (+10), trademark registered (+3), a dataset only you have (+8), exclusive agreement (+8). Each one answers, with proof, a question an investor would ask in due diligence — and these are the same names you see on your own ladder inside the platform.

Frequently asked questions

What is the FounderSeal?

A 0-100 score every project on Madrid Ventures receives, calculated automatically by the platform from verifiable data. It has three blocks: fundamentals (20 points: the 10 project fields, the linked demo and the Cockpit initialised), consistency (20 points: 2 for each week with your cash figures up to date) and verified evidence (60 points: a ladder of 100 rungs audited with proof, split into 10 families with a cap per family). The dealflow the network’s investors receive has two tiers: 🌱 Seed from 40 points and 📈 Growth from 60. Neither number is arbitrary: 40 is exactly the ceiling of what a founder can declare on their own, so the Growth tier starts right where self-declared points run out — every point above it comes from audited evidence.

What if my project is B2B, services or pure R&D? Can I reach 60?

Yes, and there is no separate rubric per model: there is a single catalogue of rungs and a 60 means the same thing for everyone. What there are is several routes to the same 60 evidence points, because the 100 rungs add up to 629 between them and are split into 10 families of proof. If you sell to companies, your first customer counts as traction and a signed pilot with an organisation is a rung of its own, even when the pilot is unpaid. If you do research and do not invoice yet, what counts is independent validation (a trial, a certification, a peer-reviewed paper), a patent or utility model with its application number, and public funding granted — which already passed its own audit. None of those rungs requires users or revenue.

Why does each family have a cap, if there are 100 rungs?

Because otherwise the 60 points would fill up by piling on easy rungs of the same kind, and a 60 would stop meaning what it means. Each family adds up to its cap (There is a product 12, Someone uses it 24, Someone pays 16, The money repeats 14, It grows on its own 10, Technical validation 16, Regulatory validation 16, Company and team 12, Outside money 16, Hard to copy 10) however many of its rungs you prove, so getting to the top requires proof across several different families: that there is a product, that someone uses it, that someone pays, that a third party has validated it. The catalogue is generous — 100 rungs so any business model finds its own — and the caps are what stops generosity from coming cheap.

What is the difference between the Seed tier and the Growth tier?

How much evidence sits behind the number, and it is marked on every card. 🌱 Seed starts at 40 points, which is exactly the ceiling of what a founder can declare alone: a complete profile, a linked demo and the Cockpit up to date every week. A project in that tier may not have a single verified rung yet, which is why investors see the breakdown right next to it. 📈 Growth starts at 60: above 40 self-declared points run out, so every point comes from audited evidence. The rubric is the same for both — what changes is how much has been proven, not how it is scored.

Can you pay for a higher FounderSeal?

No. The FounderSeal is calculated from the project’s data, not from anyone’s promises or from the plan they pay for. The Fundador Pro membership unlocks tools — the Simulator, the public funding map, the Copilot — but it does not add a single point by itself. And the evidence ladder is NOT behind the paywall: the free plan sends one rung a month for audit, so the bar can be cleared without paying, just more slowly. Nobody pays to appear in the dealflow: they earn it by building.

Why does a project’s FounderSeal go down?

Because consistency expires on purpose: only weeks with your cash figures up to date within the last 10 count, so each week without updating the Cockpit is 2 points less — with no cliffs, and reversible by getting back into the routine. It is what guarantees investors they never see zombie projects. Verified evidence, by contrast, does not expire: what has been proven stays proven.

Who decides whether a rung is valid?

Every rung on the ladder demands evidence anyone can check: the URL of a working demo, a link to metrics, the company’s registration number in the commercial registry, the reference of an investment agreement. When you claim it, it sits pending and is audited the next day, before it adds a single point: if there are doubts, we tell you what is missing so you can fix it. False evidence voids the rung, its points, and can mean the account is closed.

Is the FounderSeal an investment recommendation?

No. It is an objective first filter that saves time, not advice. Madrid Ventures is not a crowdfunding platform nor an investment services firm: it does not hold funds, does not intermediate and does not recommend. The analysis and the decision are always the investor’s.

What happens if my project does not reach 60 points?

You still have the whole platform to get there: the breakdown tells you exactly what you are missing in each block, and your Route gives you one single next step at a time. The bar is not a door that closes, it is a thermometer — and it recalculates itself the moment you improve something.

Publish your project and see your FounderSeal in minutes. Free, with the breakdown of what you are missing.

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Madrid Ventures is not a crowdfunding platform nor an investment services firm. It does not hold funds, does not intermediate in transactions and does not provide financial advice. The FounderSeal is an informational filtering tool and under no circumstances an investment recommendation.