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The path for your kind of company

How to validate a AI-enabled services startup, stage by stage

9 stages, from the first conversation to a business that repeats. 5 are key milestones: if you do not beat them, nothing else counts. Each stage says how to know it is done and what to do this week.

  1. 01

    A job that repeats

    Goal: Finding a job that several companies already pay someone to do and that is done the same way every time.

    Where to start: Ask five companies which task they outsource every month and how much they pay for it.

  2. 02

    Do it by hand first

    Key milestone🎖️ Counts in the FounderSeal

    Goal: Having done the job by hand for a customer, and them being happy with it.

    Where to start: Do it by hand for three customers and time every step.

  3. 03

    First payment

    Key milestone🎖️ Counts in the FounderSeal

    Goal: A customer paying you for the result, not for the hours.

    Where to start: Set a fixed price for the next delivery instead of charging by the hour.

  4. 04

    Result for the customer

    🎖️ Counts in the FounderSeal

    Goal: Having one of the customer’s figures improve thanks to you, and the customer confirming it in writing.

    Where to start: Agree with the customer, before you start, which figure you will look at, and measure it at the end.

  5. 05

    Documented process

    Goal: Having the process written down so that someone else on the team can do it the same way.

    Where to start: Write the process down step by step and ask someone else to do the next delivery following it.

  6. 06

    Automation

    Key milestone🎖️ Counts in the FounderSeal

    Goal: The system doing more than half of the work, at the same quality.

    Where to start: Automate the step that takes you longest and measure how many hours you save per customer.

  7. 07

    Margin

    Goal: Knowing how much you make on each customer, and seeing that figure rise as you automate.

    Where to start: Add up the hours and costs for each customer last month and compare them with what they pay you.

  8. 08

    Renewals

    Key milestone🎖️ Counts in the FounderSeal

    Goal: Customers renewing because the result keeps coming.

    Where to start: Before each renewal, show the customer the period’s result using their own data.

  9. 09

    Customers who start on their own

    Key milestone🎖️ Counts in the FounderSeal

    Goal: A new customer being able to get started without anyone on the team having to guide them.

    Where to start: Set up onboarding so the next customer can do it alone, and write down every time they have to ask you something.

What gets measured

  • Active customers
  • Hours per delivery
  • Margin per customer
  • Share of the work automated
  • Renewals

What kills it

  • Ending up as an agency where every customer is a different project
  • Automating something nobody pays for
  • A margin that does not grow

Usual mistakes

  • Building the automation before doing it by hand
  • Selling hours
  • Taking on any customer

Other kinds of company

B2B SaaSSelf-serve SaaS / B2CMarketplaceRegulated / healthHardwareDeep-tech / R&DGeneral path

Walk your path with your team and with data

Inside Madrid Ventures the path becomes your day: your AI CEO turns the stage you are at into missions for each person, and every proof you get raises your FounderSeal.

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