6 stages, from the first conversation to a business that repeats. 5 are key milestones: if you do not beat them, nothing else counts. Each stage says how to know it is done and what to do this week.
Goal: Being able to say in one sentence what problem you solve and for whom.
Where to start: Talk to ten people who have the problem and ask them how they solve it today.
Goal: Getting someone to tell you how they solve the problem today and what would make them switch to yours.
Where to start: Prepare three open questions and do the first interview this week, without showing any product.
Goal: Having something you can show working.
Where to start: Build the smallest version that solves the main problem and show it to the people you interviewed.
Goal: Getting someone who is neither a friend nor family to really use it.
Where to start: Ask three of the people you interviewed to use it for a week and find out what they miss.
Goal: Getting your first invoice paid.
Where to start: Offer your most active user to keep using it for a specific price.
Goal: Winning a second and a third customer the same way you won the first.
Where to start: Write down how your first customer came to you and repeat exactly those steps with ten similar people.
Inside Madrid Ventures the path becomes your day: your AI CEO turns the stage you are at into missions for each person, and every proof you get raises your FounderSeal.